Naam Barroselas
Braga, PT

Ricardo Veiga got into music via fanzines, radio, shows and bands at an early age and went on to form the NAAM Association in 1999 and he flips his title being a booking agent, a manager, a talent buyer, a promoter and a festival director. Today NAAM is the common denominator for several major events in the north of Portugal, including SWR BARROSELAS METALFEST, one of the oldest and most respected metal festivals in Europe, running for 22 consecutive editions since 1998. 50 bands in 3 stages during 4 days, ranging from all over the world and bringing the best in extreme music, from main acts to upcoming bands and also hosting the national final for the Wacken Metal Battle in Portugal.

BRAGA MUSIC WEEK is a 9-day event celebrating the International Music Day and runs and includes shows in the historic city streets with a mobile sound system, a football cup between local musicians and promoters, club shows and showcases in local pubs and cafes, music fairs, cinema and talks. Latest up on the plate of NAAM is Soundville – an eco-friendly-festival around the beautiful Neiva river, connecting the margins of different districts with Music and Nature. It started in 2017 and won various prizes for his sustainability and preservation of the environment.

As a manager Ricardo works with the electronic duo ERMO, who mixes harsh beats and harmonies with slang Portuguese poetry. Considered the best Portuguese act in 2017, they are preparing the recording of the 3rd album and played recently most of the summer festivals in their home country and have also toured Brazil and Scandinavia.



Pace Management / Welfare Sounds & Records
Göteborg, SE

Fredrik Andersson runs the Gothenburg-based artist management Pace Management and is part of the record company Welfare Sounds & Records. After graduating from Music and Event Management at Linne University in 2005, Fredrik began working at the lawyer and management company Flagstone. During his eight years with the company he was involved in projects and campaigns with Mando Diao, Division Of Laura Lee, Christoffer Berg, The Royal Concept and The Hives.

In 2013 Fredrik Flagstone left Flagstone to launch his own company, Pace Management, and in 2015 Fredrik joined Olle Björk and Per Stålberg, producers and studio owners of Welfare Sounds, to launch the Welfare Sounds & Records record company. Welfare has quickly settled in on the map as one of Sweden’s most interesting indie labels and has over three active years released artists like Terra, Linn Koch-Emmery, Missios and Tyred Eyes.



Promoter & manager
Bratislava, SK

Representative of the emerging generation of modern-thinking and innovative artist managers and promoters. Lehocká manages young and promising Slovak musicians that aspire to play abroad and under the umbrella of her brand Real Something she brings over foreign artists to Bratislava. In the last seven years she has worked with various venues and promoted concerts for more than 70
artists from countries from USA and Canada through Iceland and the UK to Scandinavia and mainland Europe.

In 2018 Lehocká got involved in organising SHARPE music festival and conference in Bratislava, where she is one of the bookers and the head of the conference. The festival is focused on emerging artists from Europe and Slovakia, while the conference is reflecting current trends and topics in the music industry.



Moderator, freelance writer, communication specialist
Gothenburg, Sweden

Her never ending curiosity has led Tatiana Madrid to exciting adventures and a work resumé that almost has it all. She has worked at the European snowboard magazine Method Mag in the Austrian Alps, hunted down news as a music journalist at the magazine GAFFA, worked for Roskilde Festival as a project manager, and owned her own bar and music venue Vansinnet in Gothenburg. She has worked for one of Sweden’s broadest and biggest music competition for youth, Musik Direkt/Imagine, worked as communication manager at KulturUngdom – and she has flipped burgers at one of Sweden’s most remote ski resorts, 25 miles north of the Arctic Circle. Why not, right?

Tatiana Madrid has interviewed international music artists such as Interpol, EMA and Wild Beasts, and cultural profiles such as the American author and artist Myriam Gurba, the 2017 International Press Freedom awardee Afrah Nasser, and the Swedish comedian and author Nanna Johansson.

Her passion for culture, literature and arts, paired with her history of working in the music and media production industry, comes well in handy when moderating conferences and events as this year’s Viva Sounds.



Göteborg, SE

Johan Söderman is a researcher in child and youth studies at the University of Gothenburg. He has conducted research concerned with hip-hop culture and has published articles, books and chapters in the field of music education, cultural studies, and education. His research interests are the Scandinavian educational tradition called ‘folkbildning’, academisation processes of youth music and social mobilisation/marginalisation in post-industrial society.



Regional minister of culture
Västra Götaland, SE

Conny Brännberg is the “regional minister of Culture” in the Västra Götaland Region. The cultural affairs committee gives assignments to more than 100 departments, institutions, organisations and associations and of which several in the music field.

One overall task for the committee is to provide the prerequisites for a rich cultural life for all inhabitants of Västra Götaland, wherever they live. Conny emphasizes that a great availability of a wide range of music scenes is of high importance for achieving this. But also that a strong and diverse music industry is becoming increasingly important for job creation.



Music journalist
Borås, SE

Christian Naumanen is a freelance journalist and music writer from Borås. With his roots in the local music scene, he covers everything from emerging acts to big international festivals like SXSW. He is the editor of Maktens musik, a status report of pop music in Swedish cultural policies 2017, as well as a culture columnist and critic for Borås Tidning.

When not writing, Christian plays the guitar (with The Stomping Academy & Linda of The Valley), manages his tiny label Ringstone Records and dreams about buying a house with a barn, where he can build his own studio.



Nothing But Hope And Passion
Berlin, DE

Austin Maloney is a Stockholm-based Irish music and culture writer, whose work has appeared in outlets including The Line Of Best Fit, Ja Ja Music, Totally Stockholm and Nöjesguiden. He also covers music from the Nordics for Berlin-based online magazine Nothing But Hope And Passion, primarily focusing on new artists and bands. In this role he covers festivals, regularly discovers and writes about new artists from Scandinavia as well as doing interviews and longer features. His major obsession is new music, finding and covering new artists whose talent deserves the attention of a wider audience.

Nothing But Hope And Passion is a Berlin-based, English-language online magazine with writers stationed around Europe, as well as a few dotted around other corners of the world. As well as the standard music mag mix of track coverage, new music, interviews and features, NBHAP also works with live sessions, included the recent Palms and Circumstances mini-concert series, collaborates on showcase shows in Berlin and runs stages at festivals around Germany. NBHAP’s aim is to produce writing, photography and content with a quality-over-quantity focus, less clickbait and more longer-form, in-depth features.



Göteborg, SE

Gillis Bengtsson started up SwingKids more than 20 years ago as a management and has since been active in many roles, operating as a label, distributor, agent, promoter, tour manager, dj, club runner and more. SwingKids got its base in Gothenburg and has worked with numerous artists, mostly in the reggae genre.
SwingKids has been instrumental in Swedish reggae and has been part in taking it to levels no one though possible with hit records, awards and sold out football stadiums as stand out achievements – quite unique for a 100% independent company. Gillis is today active around household names such as Kapten Röd, Svenska Akademien and Labyrint, and spends his time as a family man, running the company and getting wider perspectives as a paragliding pilot.



Delli Music Group
Göteborg, SE

Alsad Kozar got into hiphop at young age and released his first mixtape under his nickname Adoo in 2010. After some active years he took a break from music and got back 2013 with his label Delli Music Group. From the start of Delli the aim was to release his own stuff, but also to sign other talents to the label.
His business model now is to work with a handful of artists and sign them on short contracts with other labels, matching the right artist and the right song to the right partner on different projects. Delli Music Group makes everything around the product and all content needed and leaves promotion and distribution under license to other labels. This way they also put some pressure on the bigger labels they work with and it seems to be working. His own songs has passed 10 million streams on Spotify, and yet Delli Music Group is only getting started.