902 Hip Hop / Management / Licensing / Synch
Halifax, CA

The 902 Hip Hop company’s founder, Melissa MacMaster, gained valuable business management experience from her previous roles working at Atlantic, Canadas entrepreneurial eco-system and start-up community. Melissa spent over 7 years as a business development officer and started her career in the music industry by teaching business skills to emerging young artist through the Artpreneur 2.0 program.
Transferring her high caliber skill set to the music industry and successfully launching 902 Hip Hop as an artist management, music licensing and synch company. 902 Hip Hops expertise has created incredible talent and has solidified Halifax as a major player in the Canadian hip-hop music industry and active in other areas as well.


Creative media & content manager
London, UK

Andrew Phillips is a creative content consultant to major brands across all media platforms. Based in London, UK with international experience in Europe, Dubai, Africa, Australia, Asia and USA, he’s created exclusive content for a range of platforms, which includes 400 Radio stations, 6 TV channels, 100s of Apps, 50 websites, 200 podcasts, over 1200 Live major broadcasting events with 150 personalities and 400 music acts.

Andrew has developed bespoke music content, playlists, interviews, and sessions, with music acts around the world on various platforms including: Radiohead, Coldplay, Foo Fighters, Queens of The Stone Age, Paul McCartney, Elbow, Kings of Leon, Muse, U2,  Snow Patrol, Raye , George Michael, Elton John, Oasis, Blur, The Verve, REM, Beverly Knight, Tame Impala and many more.

With Andrew being a passionate advocate for new talent, new songs and great radio – we could not be more pleased to welcome him to Viva Sounds.


Revista Marvin / Marvin Festival
Mexico City, MX

Cecilia Velasco is a graphic designer, creative director and businesswoman from Mexico City. By spending several of the formative years in Italy she got deep into art in all shapes and forms. When in her twenties she got involved in advertising, working as an art director for many years before switching to freelance design before starting her own business, Creative Works, being both creative director and partner.

Today she is on top of the Marvin Media Platform, with the base in what might be the worlds most vibrant place, Mexico City. Ceci has been part of positioning Marvin as one of the leading platforms in music and pop culture in Mexico and Latin America and as one of the main culture outputs within the media landscape of her native country.

The focus these days are to keep building the Marvin platform as an evolving brand that offers different, relevant, strong, and both growing and trendsetting content – a philosophy that has brought to life not only Marvin Magazine but also Marvin Digital, #RockParaLeer and #TintaSonora book series, and of course, FestivalMarvin.


Music journalist,
Skellefteå, SE

Paul Connolly is a British journalist who has written about pop music for more than 20 years for publications as diverse as The Guardian, The Local, The Independent, The Times, Record Collector and Electronic Sound. A former London denizen who recently relocated to Sweden, he’s now the UK media’s go-to guy for all things related to Swedish pop. He still can’t quite believe just how good the Swedes are at pop music.

Away from music he has two interests – Manchester City and trying to keep up with his boisterous twin daughters. Both pursuits have been tiring but ultimately rewarding.


Sound City Festival
Liverpool, UK

Becky Ayres is the Managing Director (MD) of Sound City, the UK’s leading independent festival for new music. Hosting hundreds of artists performing to an audience of over 20,000 music fans and 2,000 industry professionals from 30 different countries, it offers controversial debate, unparalleled networking, amazing music, outstanding art, throughout three inspirational days and hedonistic nights, in the world’s most legendary music city. Other Sound City events include New York Sound City, Sound City Korea, Off the Record – Manchester, Sounds of the Xity: China (in partnership with Modern Sky Entertainment).

Becky is passionate about emerging talent succeeding and one of the favourite parts of her role is overseeing the international and emerging artist program. She also runs the Sound City Entrepreneur Training Programmes which are aimed at anyone who has a burning desire to work in the music industry and board member of the UK Association of Independent Festivals.


Torstrassen Festival / We Make Waves Festival
Berlin, DE

Melissa Perales moved from Chicago to Berlin in the 90’s where she studied film at Columbia College Chicago. Since then she has organized an international film festival, owned her own restaurant, began booking and promoting live shows and film screenings under the moniker M:Soundtrack, and for the last 7 years she has co-curated music festivals in Berlin. As a concert promoter she presents international acts monthly. M:Soundtrack is a platform and meeting point within the Berlin independent music scene since it’s 2004 inception. She has been co- organizing the Torstrassen Festival in Berlin-Mitte since 2011 and since 2017 the co-founder and curator of the We Make Waves Festival for women, trans and non-binary people in music.

Melissa’s passion is soundtracks, therefore starting Supertape Berlin was the likely result: a music supervision and consulting company which she runs together with the documentary filmmaker, Sabine Steyer. Melissa is also a board member with all2gethernow e.V., an organization who looks for new strategies within the music business and it’s cultural landscape. Through a2n, Melissa & colleagues founded the Music Pool Berlin, the central place to go for musicians and people working in the music business for consultations, workshops, coaching and community networking.
Besides all of this Melissa is an established hobby cook & dinner hostess, a passionate mix-tape maker, and prone to staying up late watching supernatural television shows, but her top “gig” is being a Mom to 2 boys, 4 and 16 years old.