Marcus Rüssel has, since 2001, developed his career as a concert and festival promoter and as a consultant and manager for musicians. In 2009 Marcus started researching different ways of funding and financing, primarily in the creative industry and he thereby knows how to establish a business. With that knowledge and his experience, he founded gigmit in 2012 and has since lead the company as its CEO. His online music booking platform, gigmit, serves to connect promoters and musicians for an easier booking process and connects more than 2000 live shows per year.
In 2017 Marcus founded the Innovation Network of European Showcases (INES) with 8 showcase festivals in Europe and in 2018 a new marketing initiative for digital concert marketing called Live Music Accelerator Berlin (LMAB).